Artificial Intelligence in Digital Marketing

0.0
(0)
51 minutes

About Course

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts: 

  • AI vs Machine Learning
  • How to conduct SEO now that Google is an “AI first” company
  • Chatbots
  • Programmatic advertising
  • Big data
  • RankBrain
  • Digital assistants
  • Data science
  • SQL
  • Latent Semantic Indexing
  • The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

  • What Is AI And Machine Learning?
  • Google As An AI-First Company
  • Preparing For Semantic Search
  • Big Data
  • Computer Version
  • Advertising
  • Email Marketing
  • Chatbots
  • Developing Your AI Skills – Using SQL
  • How To Future Proof Your Marketing

What Will You Learn?

  • What is AI and Machine Learning?
  • How to conduct SEO now that Google is an “AI first” company
  • The future of Internet marketing
  • How to future proof your marketing

Material Includes

  • 51 mins on-demand video
  • Full lifetime access
  • Access on mobile, tablet and desktop

Requirements

  • Basic knowledge of Internet

Audience

  • Business owners
  • Internet marketers
  • Social Media marketers
  • Anyone who wants to learn about Artificial Intelligence in digital marketing

Course Content

Introduction

  • Introduction
    03:07

What is AI and Machine Learning?

Google as an AI-First Company

Preparing for Semantic Search

Big Data

Computer Version

Advertising

Email Marketing

Chatbots

Developing Your AI Skills – Using SQL

How to Future Proof Your Marketing

Instructors

Smedemy Courses

Smedemy Courses

4.6
19 Students
249 Courses
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